The New York Times is dedicated to providing news coverage of exceptional depth and breadth, as well as opinion that is thoughtful and stimulating.  Widely quoted, and often hotly debated, The Times is held by its readers to the highest of standards and continues to be regarded by many as the nation's pre-eminent newspaper.  The Times has won more Pulitzer prizes than any other news organization and remains No. 1 in overall reach of U.S. opinion leaders.

Source: 2010 U.S. Opinion Leaders Study, Erdos and Morgan